July 10, 2026
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A fast-growing partnership
Efekta Education's partnership with Brazilian states looking to transform the way public school students learn English has grown rapidly since its launch in 2022.
From 1 to 6 participating states, including Paranà, Mato Grosso, São Paulo, Goiàs, Mato Grosso do Sul, and Rondônia.
Today, over 4 million learners are using Efekta's individualized AI-powered learning platform
With the latest advancements in technology, Efekta Education is opening personalized language learning to millions of students across Latin America and beyond.
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Efekta, an AI-native spinout from EF, partners with school systems that are facing teacher shortages. In many countries, educators are asked to teach subjects such as English, mathematics, and science without specialist training because there are simply not enough qualified teachers. The result is a difficult cycle: students struggle to make progress, while teachers become increasingly overstretched. Efekta helps address this challenge through an AI-powered teaching and learning platform designed to support both educators and learners.
The need for more personalized support is especially clear in language education. Like students everywhere, young people in Brazil learn at different speeds. Those who grasp new concepts quickly may have to wait for the rest of the class, while students who need more time can feel pressured or fall behind. A more adaptive approach allows each learner to progress at an appropriate pace while giving teachers better tools to support the entire classroom.
To strengthen English-language education in Brazil, Efekta Education launched an innovative partnership with the state of Paraná in 2022. Efekta has since expanded the program to Mato Grosso, São Paulo, Goiás, Mato Grosso do Sul, and Rondônia. Through these partnerships, students and teachers use the Efekta platform together, improving the learning experience while building teachers’ skills and confidence.
The results are reflected clearly in the data. In a state-administered English assessment involving 750,000 students in Paraná, learners using Efekta improved their scores by 32.5% over two years.
“EF has in its DNA an understanding that immersive experiences help students to achieve fluency much quicker.”
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Now, Efekta is ready to take the next step in providing personalized English education to students across Latin America with their new AI-powered platform. As of September 2025, Efekta launched its new platform to 4 million student learners in Brazil, giving them access to English learning tailored to their level and continuously evolving based on progress and learning style. It is the world’s largest trial of AI teaching and tutoring to date.
Efekta gives every student a personal AI learning companion. The AI companion explains lessons clearly, guides students through practice, and works alongside teachers to adapt to every student’s learning path, ensuring students receive a fully individualized language learning environment.
Classroom teachers remain central to learning. Efekta does not replace them. Instead, teachers are freed up to focus more of their time on motivating students, supporting individuals, and bringing lessons to life through group activities and discussion.
Students learn better because they receive clear explanations and help exactly when they need it. Teachers feel more confident because they are no longer required to teach subjects they don’t know well.
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“Those who develop faster, become more independent, so I can dedicate more attention to those who need a little more help.”
In the coming years, Efekta plans to roll the platform out to tens of millions of students across the world, with expansions already underway in the Dominican Republic, Mexico, and South and Central Asia. This means millions of students will receive the type of personalized English tutoring they would otherwise be unable to access.
"The modern classroom is evolving”, said Stephen Hodges, CEO of Efekta. "Students and teachers alike are benefiting from a personalized approach to language learning that's significantly increasing English proficiency at pace, and builds student confidence in a way that's not possible in a traditional classroom."
TIME has named Efekta in their iconic TIME100 Most Influential Companies list for 2026, spotlighting 100 organizations whose vision, innovation, and impact are reshaping business and society on a global scale. Efekta was also recognized in TIME100 Companies: Industry Leaders of 2026, setting new standards in Education.
As Efekta rolls-out its AI-powered platform to even more students, countless other lives will be changed along the way.
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4M
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students and teachers enrolled
100M
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lessons done by students since February 2022
95%
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students and teachers engaged since February 2022
25K
+
teachers using the platform
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